> For the complete documentation index, see [llms.txt](https://docs.lovincyrus.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.lovincyrus.com/notes/cognitive-science/neuroeconomics.md).

# Neuroeconomics

cognitive and social psychology + behavioral economics + neuroscience

neuroeconomics === decision neuroscience

> **Neuroeconomics** is an interdisciplinary field that seeks to explain human decision making, the ability to process multiple alternatives and to follow a course of action.

#### Fields

1. internet marketing
2. poker
3. consensus

#### The framing effect

> A cognitive bias where people decide on options based on if the options are presented with positive or negative semantics; e.g. as a loss or as again. People tend to avoid risk when a positive frame is presented but seek risks when a negative frame is presented.

![https://www.youtube.com/watch?v=dqxQ3E1bubI](https://3134266409-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lb2UWpq1FpSUkbHLXcc%2F-LbUv7zjSeSeEuF7rJlh%2F-LbUvCvHzsQFdNbPAUwT%2FScreen%20Shot%202019-04-02%20at%202.19.59%20PM.png?alt=media\&token=9fc99c09-cfe0-4e47-b7c8-73a0e01a1123)

#### Psychological pricing

TV price: $499.99 > $500

Gym membership: only $1 a day > $365 a year

Rationality

Loss