neuroeconomics === decision neuroscience
Neuroeconomics is an interdisciplinary field that seeks to explain human decision making, the ability to process multiple alternatives and to follow a course of action.
A cognitive bias where people decide on options based on if the options are presented with positive or negative semantics; e.g. as a loss or as again. People tend to avoid risk when a positive frame is presented but seek risks when a negative frame is presented.
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